Brand strategy & creative direction
A shared understanding of the audience, positioning and character that should guide the identity.
Delhi studio · Serving India
Branding agency in Delhi
Madlyn by Kanika is a Delhi-based branding studio creating visual identities for businesses across India. We connect strategy, logo design, typography, colour and brand applications so the identity has a clear role wherever customers encounter it.
Discuss your projectA character of your own.
A logo is one part of a brand identity. A useful system also considers how the name is presented, how typography works, how colour is used and how the identity behaves across packaging, print and digital content. The work begins with the business and the audience it wants to reach.
01What we can create
Logo & visual identity
Wordmarks, symbols or monograms supported by a considered palette, typography and graphic elements.
Brand guidelines
A reference for using the agreed identity consistently, with the rules and examples included in the project scope.
Brand applications
Identity brought into packaging, stationery, tags, signage or social media templates according to the touchpoints your business needs.
02From brief to delivery
Discover the business
Share the brand story, audience, category and existing touchpoints. For a refresh, we also discuss what should be retained from the current identity.
Build the identity
Creative directions become a refined logo and supporting visual language, tested on the applications that matter to your business.
Make it usable
The agreed guidelines and asset handover help your team carry the identity into everyday communication and future production.
03Before we begin
What is the difference between logo design and branding?
Logo design creates a recognisable mark or wordmark. A wider branding project can also cover strategy, typography, colour, graphic elements, guidelines and the way the identity appears across different touchpoints.
Can you refresh an existing brand?
Yes. Share the existing identity and the reason for the refresh. We can discuss which recognisable elements to retain and where a new visual direction is needed.
Can branding and packaging be designed together?
Yes. Developing them together lets the identity and packaging inform one another. Packaging formats, product variants and production requirements should be part of the initial brief.
What should I send before starting?
A short business description, audience, existing assets, required applications and target launch date are useful starting points. The proposal can then identify the identity work and deliverables your team needs.
NSP, Pitampura · Delhi
Tell us what
you have in mind.
Based in Delhi and working with brands across India. Share your project, the deliverables you need and your intended launch. We will discuss the scope and next steps with you.
Send your brief ↗