Packaging concepts & visual direction
A creative direction shaped around your positioning, product category and existing brand identity.
Delhi studio · Serving India
Custom packaging design agency in Delhi
Madlyn by Kanika designs custom packaging from NSP, Pitampura, Delhi, for brands across Delhi NCR and India. We connect brand identity, illustration and print artwork to make products feel considered, from the first shelf impression to the moment a gift is opened.
Discuss your projectA story worth holding.
A mithai box, a ready-to-eat meal and a fragrance carton have different jobs. We start with the product, its audience, the occasion and the packaging format. That brief guides the visual hierarchy, illustration, colour and range system, rather than applying the same decorative treatment to every product.
01What we can create
Product ranges & label design
A recognisable system across flavours, sizes or collections, with space for the product information supplied by your team.
Festive boxes & gifting
Illustrated sweet boxes, hamper artwork and coordinated gifting applications for seasonal and celebration-led collections.
Artwork & print coordination
Design developed around the agreed format and printer specifications, with finishes and production artwork discussed as part of the brief.
02From brief to delivery
Define the brief
Share the product range, audience, pack formats, existing identity and intended launch. Printer dielines and reference samples help establish the practical constraints.
Develop the design
We explore the visual direction, refine the selected concept and apply it across the agreed products or gifting formats.
Prepare the handover
The final scope identifies artwork formats, variations and print specifications. Your production partner can then review proofs before manufacturing.
03Before we begin
Do you design custom sweet boxes and festive packaging?
Yes. Our portfolio includes sweet-box and gifting work for Haldiram's and Shakkr. Share your occasion, box format and collection size so we can define the design scope.
Do you manufacture or print the packaging?
This service is for packaging design and artwork. Printing, samples, materials and manufacturing arrangements need to be agreed separately with the production partner.
Can an existing brand identity be used?
Yes. Share your current logo, brand guidelines and packaging references. We can discuss refreshing the packaging while retaining the elements customers already recognise.
What affects a packaging design quote?
The number of products, pack formats, illustration requirements, artwork variations and production specifications affect the scope. Send these details and your target launch date for a project-specific proposal.
NSP, Pitampura · Delhi
Tell us what
you have in mind.
Based in Delhi and working with brands across India. Share your project, the deliverables you need and your intended launch. We will discuss the scope and next steps with you.
Send your brief ↗