Content strategy & planning
Content themes, campaign ideas and a posting approach shaped around the brand, its audience and the agreed scope.
Delhi studio · Serving India
Madlyn by Kanika brings strategy, design and motion together for social media. Based in Pitampura, Delhi, we work with food, hospitality, jewellery and retail brands across Delhi NCR and India to create content with a consistent visual voice.
Discuss your projectA presence with personality.
A festive carousel, a product launch and an everyday brand post should feel connected without repeating the same idea. We consider your audience, product stories and calendar, then translate them into photography, graphic posts and films that belong to one brand world.
Content themes, campaign ideas and a posting approach shaped around the brand, its audience and the agreed scope.
Product-led posts, illustrated stories, festive creatives and connected carousel sequences.
Art direction, imagery and short-form motion that bring products, spaces and brand stories into the feed.
An agreed content and publishing workflow, with responsibilities, channels and review arrangements defined before work begins.
We review your existing channels, audience, product priorities and brand assets. Share the channels and campaign occasions you want the work to support.
The agreed content direction guides copy, design, photography and motion. Review points help keep the collection consistent before publishing.
Publishing responsibilities and reporting are set in the scope. Review actual audience response and enquiries to inform the next content cycle.
The portfolio includes food, hospitality, gifting and jewellery brands. Harish Bakery, Seven Seeds Coffee and Maalya show different approaches to product storytelling and campaign content.
Yes. Our work includes static posts, carousels, animation and short films. The content mix depends on your brief and the imagery or footage available.
Creative production, publishing, paid campaign management and media spend are different parts of a brief. Tell us what you need so the proposal clearly identifies the included work.
Yes. The studio is in Delhi and serves brands across India. Share your location and production needs so we can discuss how content, approvals and any shoots will be coordinated.
NSP, Pitampura · Delhi
Based in Delhi and working with brands across India. Share your project, the deliverables you need and your intended launch. We will discuss the scope and next steps with you.
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